BMW’s €10 billion ($AU ~17.8 billion) gamble: why Neue Klasse is make-or-break
BMW has launched the most ambitious product and technology programme in its modern history: Neue Klasse, a ground-up, software-defined family of electric vehicles and a new vehicle architecture intended to underpin the company for the next decade. Announced publicly in recent years and shaped by strategic decisions taken from 2021, the programme carries a headline […]




