Australia set a new benchmark for electric vehicle adoption in 2024, with 91,292 battery-electric vehicles (BEVs) registered across the year. According to data from the Federal Chamber of Automotive Industries and the Electric Vehicle Council, BEVs accounted for 7.4 per cent of the 1,237,287 new vehicles sold nationwide.

While it was a record year, momentum cooled. BEV sales grew 4.7 per cent on 2023-well down on the 161 per cent surge recorded between 2022 and 2023-underscoring a more competitive market and a notable consumer pivot towards hybrids.

Hybrids surge, PHEVs double from a smaller base

Petrol-electric hybrid vehicles (HEVs) climbed 75 per cent to 172,696 sales in 2024, almost double the volume of BEVs. Plug-in hybrids (PHEVs) also accelerated, with sales doubling to 23,163. Despite that growth, PHEVs remain well behind both BEVs and conventional hybrids in total volume.

Tesla still on top-though its share slips

Tesla retained clear market leadership in BEVs, but its dominance narrowed. The brand’s sales fell 16.9 per cent year-on-year, leaving it with 42 per cent share of the Australian EV market-still the leading position by a wide margin, but lower than in 2023.

Best-selling EV: Tesla Model Y (21,253 sales). Among all SUVs, the Model Y ranked seventh overall, trailing the Toyota RAV4 (58,718), Mitsubishi Outlander (27,613), Ford Everest (26,494), Mazda CX-5 (22,835), MG ZS (22,629) and Kia Sportage (22,210).

Best-selling mid-size car: Tesla Model 3 (17,094 sales), outpacing the Toyota Camry (15,401) for the second consecutive year.

Value plays and brand standings

By brand, BYD secured second place with 14,260 BEV sales, ahead of MG with 8,239. In the premium segment, BMW led luxury EV sales with 7,787 deliveries-meaning 29.6 per cent of BMW’s local sales are now fully electric. Volvo posted 3,862 EV sales, with 43.4 per cent of its Australian volume now electric.

Aggressive pricing played a decisive role in the second half of the year. The MG4 finished as Australia’s third best-selling EV with 6,934 sales, buoyed by brief drive-away pricing from $30,990. The BYD Atto 3 followed closely with 6,393 sales.

More choice than ever
Australians had access to 87 different EV models in 2024, reflecting a rapidly diversifying market that is intensifying competition on price, range and features.

EV Sales List of Every Electric Vehicle Sold in Australia in 2024

Rank	Make	Model	Sales
1	Tesla	Model Y	21,253
2	Tesla	Model 3	17,094
3	MG	MG4	6,934
4	BYD	Seal	6,393
5	BYD	Atto 3	5,751
6	BMW	iX1	2,618
7	Volvo	EX30	2,129
8	BYD	Dolphin	2,116
9	BMW	i4	2,062
10	Kia	EV6	1,785
11	Polestar	2	1,459
12	Hyundai	Kona	1,363
13	BMW	iX2	1,280
14	MG	ZS EV	1,262
15	GWM	Ora	1,225
16	Volvo	XC40	1,173
17	BMW	iX3	1,092
18	Mercedes-Benz	EQA	1,044
19	Toyota	bZ4X	977
20	Hyundai	Ioniq 5	933
21	Mercedes-Benz	EQE SUV	759
22	Ford	Mustang Mach-E	673
23	Kia	Niro Electric	649
24	Kia	EV5	608
25	Kia	EV9	568
26	Volvo	C40	560
27	BMW	iX	556
28	Mini	Countryman EV	516
29	Mercedes-Benz	EQB	504
30	Cupra	Born	465
31	Mini	Cooper Electric	426
32	Subaru	Solterra	386
33	Hyundai	Ioniq 6	374
34	Audi	Q4 e-tron	357
35	Nissan	Leaf	357
36	Porsche	Taycan	282
37	Renault	Megane E-Tech	266
38	Lexus	RZ	215
39	Peugeot	e-2008	207
40	Chery	Omoda E5	197
41	Fiat	500e/Abarth	194
42	Mini	Aceman	183
43	Polestar	4	183
44	Audi	Q8 e-tron	174
45	Mercedes-Benz	EQE	162
46	LDV	eDeliver 7	150
47	BMW	i5	143
48	Mercedes-Benz	EQS SUV	136
49	Audi	e-tron GT	100
50	Lexus	UX	92
51	Peugeot	e-Partner	92
52	Jeep	Avenger	79
53	Porsche	Macan EV	78
54	Polestar	3	71
55	Genesis	GV60	70
56	Ford	E-Transit	69
57	Mercedes-Benz	EQC	69
58	Foton	Mobility T5	68
59	Leapmotor	C10	64
60	Renault	Kangoo E-Tech	64
61	Skoda	Enyaq	48
62	MG	Cyberster	43
63	BMW	i7	36
64	LDV	eDeliver 9	28
65	LDV	eT60	28
66	Mercedes-Benz	e-Vito	23
67	LDV	Mifa 9	20
68	Mercedes-Benz	EQS	20
69	Hyundai	Mighty	19
70	Rolls-Royce	Spectre	19
71	Genesis	GV70 Electrified	17
72	Mercedes-Benz	EQV	14
73	Jaguar	I-Pace	12
74	Lotus	Eletre	12
75	Peugeot	e-Expert	9
76	Sea Electric	MD	9
77	Volkswagen	ID.Buzz	8
78	Mercedes-Benz	e-Sprinter	6
79	Volkswagen	ID.Buzz Cargo	6
80	Audi	Q6 e-tron	5
81	Lotus	Emeya	5
82	Genesis	G80 Electrified	4
83	Mazda	MX-30 EV	3
84	SEA Electric	HD	3
85	Peugeot	e-308	2
86	Iveco	HD van	1
87	Mercedes-Benz	G580e	1

EV Sales in Australia 2024: Ranking Every Car Maker by Electric Vehicle Performance

Rank	Make	Sales	% of EV sales
1	Tesla	38,347	41.9%
2	BYD	14,260	15.6%
3	MG	8,239	9.0%
4	BMW	7,787	8.5%
5	Volvo	3,862	4.2%
6	Kia	3,610	3.9%
7	Mercedes-Benz	2,738	3.0%
8	Hyundai	2,689	2.9%
9	Polestar	1,713	1.9%
10	GWM	1,225	1.3%
11	Mini	1,125	1.2%
12	Toyota	977	1.1%
13	Ford	742	0.8%
14	Audi	636	0.7%
15	Cupra	465	0.5%
16	Subaru	386	0.4%
17	Porsche	360	0.4%
18	Nissan	357	0.4%
19	Renault	330	0.4%
20	Peugeot	310	0.3%
21	Lexus	307	0.3%
22	LDV	226	0.2%
23	Chery	197	0.2%
24	Fiat	194	0.2%
25	Genesis	91	0.1%
26	Jeep	79	0.1%
27	Foton	68	0.1%
28	Leapmotor	64	0.1%
29	Skoda	48	0.1%
30	Rolls-Royce	19	0.0%
31	Lotus	17	0.0%
32	Volkswagen	14	0.0%
33	Jaguar	12	0.0%
34	Sea Electric	12	0.0%
35	Mazda	3	0.0%
36	Iveco	1	0.0%

Source: Federal Chamber of Automotive Industries and EV Council

Conclusion

Australia’s EV market reached a new high in 2024, even as growth moderated from the breakneck pace of recent years. Tesla remains the benchmark, but the competitive set is broadening, with BYD, MG and premium players like BMW and Volvo lifting their electric share. Hybrids captured the biggest gains, underscoring a pragmatic turn from buyers amid cost-of-living pressures and evolving charging infrastructure. With 87 EV nameplates now on sale, 2025 is shaping up as a year where sharper pricing, model launches and policy settings will determine whether BEVs can reclaim faster growth.

FAQs

What share of Australia’s new-car market was electric in 2024?
BEVs made up 7.4 per cent of all new vehicles sold, or 91,292 out of 1,237,287 registrations.

Which EV was Australia’s top-seller in 2024?
The Tesla Model Y led the EV market with 21,253 sales and ranked seventh among all SUVs.

Which was the best-selling mid-size car?
Tesla’s Model 3, with 17,094 sales, outsold the Toyota Camry (15,401) for the second year running.

Why did EV growth slow compared with 2023?
BEV sales rose 4.7 per cent in 2024, a marked slowdown from 2022-2023’s 161 per cent surge. Growing competition, increased consumer interest in hybrids, and price sensitivity all contributed.

How did hybrids perform?
Strongly. HEV sales jumped 75 per cent to 172,696, nearly double BEV volume.

Are PHEVs catching up?
PHEV sales doubled to 23,163 in 2024, but they remain well behind both BEVs and conventional hybrids.

Which brands led EV sales?
Tesla led overall, with BYD second (14,260) and MG third (8,239). In luxury, BMW led with 7,787 EVs, while 43.4 per cent of Volvo’s Australian sales were electric.

How many EV models were available?
Eighty-seven EV models were sold in Australia in 2024, indicating a rapidly expanding market.

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