Chinese automaker Changan has brought its new electric sub-brand Deepal to the Australian market, signalling another step in the ongoing reshaping of the local EV landscape. Deepal’s initial offerings – the S07 electric SUV, now available for purchase, and the E07 hybrid/transformable ute/SUV, with pre-orders open – aim to undercut established rivals on price while offering competitive range and contemporary kit. For Australian buyers weighing value, warranty and aftersales, Deepal’s entry is worth watching. Below I unpack what we know about the two models, the partnership underpinning Deepal’s distribution here, how they stack up against incumbents, and what buyers should consider before committing.

Deepal S07 – what’s on offer

• Availability: The S07 has launched in Australia with initial deliveries reported in Sydney and Melbourne. Deepal Australia has established a dealer network via its distribution partner to support sales and service.
• Powertrain: The S07 is a single-motor, rear-wheel‑drive electric SUV.
• Battery & range: Deepal quotes an 80 kWh battery and a WLTP driving range of around 475 km – figures that position the S07 favourably for many daily and regional use cases.
• Price: Initial pricing was announced at approximately AUD 53,900 (before on-road costs), which places the S07 beneath some mainstream rivals in the midsize EV segment.
• Key features: Equipment includes a panoramic sunroof, a large 15.6‑inch infotainment display, a 360° camera system, and a competitive warranty package – reported as seven years for the vehicle and eight years for the battery.
• Practical considerations: The S07 may appeal to buyers prioritising value-for-money and long warranty cover. Prospective owners should confirm local charging compatibility and dealer servicing arrangements when booking.

Deepal E07 – a convertible SUV/ute hybrid

• Availability: Deepal has opened pre-orders in Australia, with deliveries initially estimated for the third quarter of 2025. Buyers should check with local dealers for updated timing and specifications.
• Vehicle concept: The E07 is a novel offering designed to convert between an SUV and a pickup-style ute via a transformable rear tub – targeting Australian buyers who need both family vehicle practicality and occasional load-carrying flexibility.
• Powertrain options: Deepal has indicated both rear‑wheel‑drive and dual‑motor all‑wheel‑drive versions will be offered.
• Battery & range: The E07 is listed with a 90 kWh battery and a manufacturer-claimed range of up to 642 km under legacy lab test conditions (commonly optimistic). A more conservative WLTP estimate is around 580 km; buyers should expect real‑world range to vary with load, driving style and climate control use.
• Fast-charging and architecture: The E07 uses an 800‑volt electrical architecture, which is designed to support higher-power charging and shorter stops at compatible rapid chargers – a useful feature on longer trips if compatible infrastructure is available.
• Features: Expect a contemporary interior with a rotating 15.4‑inch touchscreen and advanced driver-assist systems. Detailed Australian-spec equipment lists will be confirmed via local dealer channels.
• Notes for ute buyers: The transformable tub concept is rare in the EV market and specifically targeted at Australian practical needs; prospective buyers should verify payload, towing capacity and body robustness with Deepal Australia before purchase.

Distribution, aftersales and brand strategy

Deepal Australia is working with global distributor Inchcape to establish sales, parts and service coverage. That partnership is central to the brand’s ability to deliver aftersales support – a key consideration for buyers of newer Chinese marques. A sound dealer footprint and transparent parts pathways will be crucial to customer confidence, particularly for buyers outside major metropolitan areas.

Where Deepal fits in the Australian market

Deepal’s initial pricing and specs position the S07 and E07 as value-oriented alternatives to established players such as the Tesla Model Y, Hyundai Ioniq 5, Kia EV6, BYD models and other mainstream EVs. The S07’s price point undercuts certain rivals, and the E07’s transformable format seeks to address a uniquely Australian demand for versatility. That said, brand recognition, charging network access (for example, Tesla’s Supercharger advantage), real-world range verification, ANCAP safety ratings and local service coverage remain important differentiators. Buyers should look for independent tests and official safety results as they become available.

Caveats and buying tips

• Verify local specifications: Chinese manufacturers sometimes offer different trims and options by market. Confirm the Australian-spec vehicle’s equipment, warranty terms and final pricing with dealers.
• Real-world range: Manufacturer claims often vary with test cycles. WLTP figures are generally more representative than older lab tests, but expect real-world range to change with conditions.
• Charging compatibility: Check the E07’s and S07’s fast‑charging compatibility and what chargers are accessible on routes you regularly travel. An 800V architecture is promising, but only helpful where compatible high‑power chargers exist.
• Warranty and service: Deepal’s seven‑year vehicle and eight‑year battery warranties are competitive; make sure dealer and repair networks are local and that warranty fulfilment is clearly documented.
• Safety and independent testing: Wait for ANCAP ratings and independent reviews for crash performance and driver-assist system reliability before judging safety.

What this means for the broader EV market

Deepal’s arrival is another illustration of how price-competitive Chinese EV brands are reshaping choice in Australia. Increased competition should bring downward pressure on prices and greater variety for buyers, but it also raises the importance of robust aftersales support, vehicle testing and consumer protection. For Australian buyers willing to trade brand familiarity for value and features, Deepal presents an interesting option – provided local service networks and safety credentials are established to a satisfactory standard.

Conclusion

Deepal’s S07 and E07 introduce promising value propositions to Australia’s EV market: an affordable long-range SUV and a versatile transformable ute/SUV that taps into practical needs unique to this market. The brand’s success will depend heavily on Inchcape’s distribution effectiveness, the delivery of promised specifications in Australian trim, and independent assessments of safety and real-world performance. Prospective buyers should compare Deepal’s offerings against incumbents on warranty, servicing, charging compatibility and verified range figures before making a purchase decision.

Frequently asked questions

When will the Deepal S07 and E07 be available across Australia?

The S07 is already launched with initial deliveries reported in Sydney and Melbourne. The E07 has been listed for pre-order with deliveries initially targeted for the third quarter of 2025; check with local Deepal dealers for the latest timing in your state or territory.

How much do the Deepal models cost?

At launch, the S07 was priced from approximately AUD 53,900 before on‑road costs. Final local pricing for the E07 will be confirmed closer to its delivery date and may vary by trim level and options.

What warranties come with Deepal vehicles?

Deepal has advertised a seven‑year vehicle warranty and an eight‑year battery warranty. Prospective buyers should request written warranty terms from their dealer and confirm coverage details and exclusions for Australia.

Are Deepal vehicles compatible with Australia’s fast-charging networks?

The E07 features an 800‑volt architecture designed to support high‑power charging where compatible infrastructure exists. The S07’s charging capabilities should be confirmed with dealers. Buyers should check charger plug standards and available public fast-charging locations on routes they use.

Are Deepal vehicles safe?

As with any new entrant, independent safety assessments such as ANCAP crash testing and real‑world driver‑assist validation are essential. Check for ANCAP ratings and independent reviews once they are published before relying solely on manufacturer claims.

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