Chery’s arrival in the Australian EV market with the 2025 Chery E5 marks a notable shift in strategy for the Chinese automaker and a clearer positioning of its product lines for local buyers. Previously marketed as the Omoda E5, the compact electric SUV has been rebadged as the Chery E5 and relaunched with lower pricing, refreshed branding and a feature set aimed at value-conscious urban and suburban EV buyers.

What changed and why it matters

• Rebranding and strategy: Chery has moved the E5 from the Omoda badging to the core Chery brand in Australia. The change reflects a wider intent to establish Omoda as a separate sub-brand with its own dealer network later in 2025, while consolidating this first mainstream EV offering under the Chery name. For consumers, the rebranding clarifies product lines and may simplify warranty and dealer support during the rollout.
• Price repositioning: Chery introduced a significant price correction for the 2025 E5. The new recommended retail prices are $39,990 for the E5 Urban and $43,990 for the E5 Ultimate. Those prices aim to make the E5 one of the more competitively priced compact EV SUVs on the Australian market.
• Expanded dealer access: The vehicle launched through Tynan Chery Wollongong and is being rolled out through Chery’s Australian dealer network. Buyers should check local dealer stocks and delivery timelines as availability can vary regionally.

Key features and equipment

• Interior and infotainment: The E5 continues to offer the dual 12.3-inch digital displays – a combined digital instrument cluster and central infotainment screen – a layout that gives the cabin a premium, tech-forward look relative to its price point. Wireless Apple CarPlay and Android Auto are standard across the range.
• Audio and comfort: A six-speaker Sony sound system comes fitted, and higher-spec fittings such as premium upholstery and additional convenience features are reserved for the E5 Ultimate.
• Driver assistance and safety tech: Standard safety equipment includes autonomous emergency braking (AEB), adaptive cruise control (ACC) and blind‑spot monitoring. These systems bring the E5 in line with modern expectations for standard ADAS (Advanced Driver Assistance Systems) in the compact EV segment.
• Charging and range: Chery markets the E5 as a practical urban EV with AC charging and DC fast‑charge capability for longer trips. Exact charging rates and range will depend on the chosen specification and driving conditions; buyers should consult Chery’s official specifications and independent test results for real‑world figures.
• Practicality: As a compact SUV, the E5 targets buyers who want elevated driving position and flexible cargo space without stepping up to a larger, more expensive vehicle. The two-trim strategy (Urban and Ultimate) allows consumers to choose a balance of equipment and value.

How the E5 stacks up in the Aussie market

The 2025 Chery E5 lands in a competitive and rapidly evolving segment. Key points for local buyers:

• Value proposition: At its revised price bracket, the E5 competes on affordability and equipment density – an attractive proposition for households seeking an EV for daily use without premium-brand pricing.
• Competitive set: The E5 will be compared with compact electric crossovers from established and emerging brands – including offerings from BYD, GWM/ORA and mainstream manufacturers such as Hyundai and Kia. Buyers should evaluate driving range, charging speed, aftersales service and whole-of-life costs when comparing models.
• Safety credentials: ANCAP ratings and independent long-term testing are still important currency in Australia. Prospective buyers should verify the E5’s ANCAP status and review testing outcomes as they become available.

Ownership considerations and buyer advice

• Warranty and servicing: Confirm the exact warranty cover for the powertrain, battery and vehicle with Chery Australia at purchase. Warranty durations, roadside assistance and servicing intervals can influence running costs and peace of mind.
• Charging ecosystem: Australia’s public charging network continues to expand, but regional differences remain. Consider home charging installation, local public fast-charger availability and connector types when planning ownership.
• Aftermarket support and resale: As with any new-market launch, check local dealer service capability and parts availability. Resale values for newer or rebadged models can vary; treating the E5 as a practical, value-led proposition is a sensible approach.

The future of Omoda in Australia

Chery has signalled that Omoda will be re-established as a standalone sub-brand later in 2025, complete with a separate dealer network. That move allows Chery to present different brand personalities and lineups – Chery as a mainstream volume brand and Omoda as a style- or tech-focused label. For consumers, the separation could deliver clearer product differentiation and expanded choice, but it may also mean separate servicing pathways depending on how the dealer networks are structured.

What to watch next

• Official independent testing (ANCAP) and long-term owner reports – these will provide the best guide to safety and durability.
• Specification and range disclosures – confirm the E5’s official range, battery warranty and DC charging power from Chery’s technical documents or dealer literature.
• Dealer rollout and local pricing adjustments – incentives, state-level rebates and dealer offers can change the effective price, so monitor local dealer promotions.

Conclusion

The 2025 Chery E5 represents Chery’s pragmatic entry into Australia’s compact electric SUV market: competitively priced, well equipped for the segment, and positioned to attract first-time EV buyers and households seeking a cost-effective, technology-rich package. The rebadging from Omoda to Chery simplifies the brand proposition ahead of Omoda’s separate relaunch later in 2025. For buyers, the E5’s value depends on how it performs in independent safety and range testing, the strength of local servicing, and how it compares against increasingly strong competition from both Chinese and established global manufacturers. Due diligence – test drives, verification of charging capability, warranty terms and ANCAP results – remains essential.

FAQs

What is the difference between the Chery E5 and the Omoda E5?

The E5 was rebadged from Omoda to Chery in Australia as part of a brand strategy. Mechanically and feature-wise the vehicle remains the same model line; the rebadging clarifies brand positioning while Omoda will be relaunched as a separate sub-brand later in 2025.

How much does the 2025 Chery E5 cost in Australia?

Chery’s recommended retail prices for 2025 are $39,990 for the E5 Urban and $43,990 for the E5 Ultimate. Check local dealers for driveaway pricing, on-road costs and any current promotions.

What features come standard on the E5?

Standard equipment includes dual 12.3-inch screens (driver display and infotainment), wireless Apple CarPlay and Android Auto, a six-speaker Sony audio system, and key ADAS features such as autonomous emergency braking, adaptive cruise control and blind‑spot monitoring. Specific fitments vary by trim.

What is the driving range and charging capability?

Chery lists the E5 as supporting AC charging and DC fast charging suitable for longer trips. Exact range and charging power depend on the specification and testing protocol – buyers should consult Chery’s official specs and independent test results for verified figures.

Where can I buy and service a Chery E5?

The E5 launched through Tynan Chery Wollongong and is being rolled out via Chery’s Australian dealer network. Confirm availability, servicing arrangements and warranty details with your local Chery dealer.

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