MG, a brand synonymous with making electric vehicles (EVs) accessible and affordable in Australia, is now setting its sights on a more premium, performance-driven segment with the launch of its new luxury EV line, IM (Intelligent Mobility). This bold move positions MG as a serious competitor to Tesla, targeting buyers seeking upscale features, impressive performance, and longer driving ranges – all while keeping prices below the crucial $90,000 mark.
The IM brand made its Australian debut in Sydney, with MG’s global CEO Liu Tao presenting two standout models: the IM5 sedan and the IM6 SUV. Both vehicles have been designed specifically to rival Tesla’s stalwarts, the Model 3 and Model Y, by offering advanced technologies, striking design, and powerful performance metrics.
From Budget-Friendly to Premium Appeal
MG has gained a loyal following in Australia thanks to budget-conscious EVs like the ZS EV and MG4, which helped demystify electric driving for many Australians. However, the IM sub-brand is MG’s response to the growing appetite among Australian EV buyers for something a bit more luxurious and sporty – without the premium level pricing that typically accompanies such offerings.
This transition from economical to luxury EVs signals MG’s intent to expand its market share and brand perception in one of the fastest-growing sectors of the Australian car market.
IM5 and IM6: Impressive Specs and Features
Both the IM5 and IM6 come in three trims: Premium, Platinum, and Performance. These variations handle a range of drivers’ needs from solid day-to-day performance to high-octane thrills.
| Variant | Battery (kWh) | Drivetrain | Range (WLTP) | Price (AUD, Driveaway) |
|---|---|---|---|---|
| Premium (IM5 & IM6) | 75 | RWD | 490 km (IM5) / 450 km (IM6) | $60,990 |
| Platinum (IM5 & IM6) | 100 | RWD | 655 km (IM5) | $69,990 |
| Performance (IM5 & IM6) | 100 | AWD | 575 km (IM5) | $80,990 |
Performance highlights include an entry-level rear motor with 217 kW power, scaling up to a whopping 572 kW for the AWD Performance models. The IM5 Performance accelerates from 0-100 km/h in just 3.2 seconds, a figure that places it firmly in the territory of sports sedans, and squarely against Tesla’s quickest offerings.
A Technology and Luxury Leap
MG’s IM models showcase a considerable leap in tech and luxury, pulling ahead of its budget-range cousins. Notably, these cars feature:
- Four-wheel steering for improved agility and a tighter turning radius – a boon in urban environments.
- One-Touch Reverse, which can retrace the last 100 metres to assist in tight parking or exit situations.
- Intelligent automated parking technologies designed for inner-city convenience.
- A massive 26.3-inch curved main display paired with a 10.5-inch secondary touchscreen for an immersive infotainment experience.
- Premium 20-speaker sound system tailored for audiophiles.
- Customisable interior trims and a choice of five exterior paint options.
- A comprehensive 7-year warranty offered when serviced through IM’s authorised network, underscoring confidence in build quality and support.
What This Means for Australian EV Buyers
The launch of the IM brand exemplifies MG’s commitment not only to expanding the capability and appeal of its EV lineup but also to providing genuine alternatives to Tesla’s dominance in Australia’s luxury EV market. With the IM5 and IM6, MG is addressing a key niche: Australian drivers wanting premium performance and features without the usual premium price tags.
Available now via MG dealerships nationwide and online, the IM series could very well stimulate competition and innovation among Australian EV manufacturers and importers alike, ultimately benefiting consumers as a whole.
Conclusion
MG’s introduction of its luxury performance brand, IM, marks a significant milestone in the Australian electric vehicle landscape. By marrying impressive performance figures, luxurious tech, and affordable pricing, MG is stepping out of the budget EV shadows and aiming straight at Tesla’s market share. For Australian buyers who crave premium EVs but balk at prohibitively expensive price points, IM’s launch offers a fresh, compelling option – signalling that the Australian EV market is entering an exciting new chapter.
FAQs
Q: How do the IM5 and IM6 compare to Tesla’s Model 3 and Model Y?
A: MG’s IM5 and IM6 rival Tesla’s Model 3 and Model Y by offering similar ranges, comparable acceleration (especially in the Performance trim), and advanced technology – all priced under $90,000, which is generally more affordable than Tesla in Australia.
Q: Where can I buy or order the IM5 and IM6 in Australia?
A: Both models are available for order through MG dealerships nationwide as well as via MG’s online configuration tools.
Q: What kind of warranty does MG offer with the IM models?
A: MG provides a 7-year warranty on the IM5 and IM6, provided the vehicles are serviced through IM’s authorised network.
Q: Are the IM models suitable for long-distance travel?
A: Yes, particularly the Platinum variants with their 100 kWh battery and up to 655 km WLTP range (IM5) are well-suited for long-distance driving.
Q: What advanced driving features do the IM vehicles have?
A: Features include four-wheel steering, automated intelligent parking, and One-Touch Reverse, all of which enhance manoeuvrability and urban driving ease.
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